Bentley design director Stefan Sielaff interviewed

16 May 2017

Bentley design director Stefan Sielaff

I attended the FT Future of the Car Summit in London, having arranged to meet one of the speakers over lunch. Stefan Sielaff is a tall, imposing gentleman with an impish twinkle in his eye and a tendency to come up with wonderfully evocative phrases. In short, the perfect interview candidate.

I wrote up our conversation – about luxury design, autonomous cars and the potential for premium car-sharing services – for Car Design News.

Key quote
“We can’t sit in the bathtub of tradition and wait to see if the water stays warm ... we have to reinvent ourselves”
Stefan Sielaff, director of design, Bentley Motors

 

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